Representatives often hear their customers express, “I just wish my customers understood...” Nate Birt explains why letters to the editor can effectively educate consumers. Although you won’t reach everyone in print, newspaper editors often upload those letters to the internet, where you can share content you’ve written on your website or social media. Source: Top Producer, … [Read more...]
Farmers are often misunderstood
Farmers have a unique lifestyle that integrates business life, family and friends. Non-farm people may have perceptions that farmers have it pretty good compared to their own lives. John Phipps challenges farmers to view their situation from the perspective of non-farmers. Source: Top Producer, Summer 2016. Many things farmers take for granted can strike non-farm family … [Read more...]
GMO debate gets weirder
If you follow GMO discussions, you’ll enjoy John Phillips’ take on this controversy. His viewpoint clearly outlines the challenges inherent with advancing science. A few tongue-in-cheek references are worth a chuckle too. Source: Top Producer, March 2016. Any definition you can come up with to identify a GMO can be rapidly nullified because of new technology or because it … [Read more...]
Meat market
Review trends in meat consumption domestically and globally in this easy to understand infographic. As animal health pros, knowing the facts helps us speak to issues when challenged with anti-meat proponents. Source: Top Producer, February 2016. In the past few decades, U.S. consumers have cut back on protein and picked new favorites, but that’s only half the story. … [Read more...]