Problems are not real, they are simply projections of your mind, writes Brian Penne. Problems are grounded in time, past or future. Challenges are different and are grounded in the present moment. These you can act upon. Life is now. Think about it. Is it ever not now? Is it ever not the present moment? - Brian Pennie Source: The Startup, February 28, 2019. Link. Nothing ever … [Read more...]
The neuroscience of storytelling will make you rethink how you create
Storytelling makes for effective communication. Yet, it feels like the more evidence we have that our brains are hardwired for relational and analogical reasoning, the more instructors recite bulleted data points without context, despite the vast amount of resources and technology at our fingertips. Every animal health pro shares information or recommendations. While we are … [Read more...]
Marketing is about your customers’ values, not yours
Marketing is about how customer values translate into aspirations, insecurities, fears and motivations. They only want to know what a company stands for as it relates to them. Sound familiar? Kris Gage sounds a bit cynical in her article that will likely hit home with marketers as they make decisions for 2018. Source: The Startup, November 11, 2017. Marketing is about … [Read more...]