Opinion Most of us would agree that 2020 advanced asynchronous interactions provided by digital tech, internet services and eCommerce platforms. Still, some animal health pros remain reluctant to believe that veterinary tele-everything and omni-channel supply chains will continue to be successful and grow. Whether one likes Facebook or not, the metrics in the infographic … [Read more...]
Accurate information during pandemic is critical
In the midst of the COVID-19 pandemic, accurate and timely information is particularly critical. Although businesses may be focused internally on managing their business and staff during this period, focusing on communication with customers and clients remains important, too. Twitter offers suggestions for business communication via social media channels at this … [Read more...]
Avoid these 7 social selling mistakes
Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional … [Read more...]
8 tips to expand your reach with Instagram
With the rising use of Stories on Facebook and Instagram, these tips about how to create effective Instagram Stories and Stories ads may help hone your strategy for the greatest return. Facebook reports, “1 in 2 people surveyed say they have visited a website, and 31% have gone to a story to buy a product/service as a result of seeing it first in Stories. This is good reasoning … [Read more...]
Expand your social reach with Facebook stories
It seems like Facebook changes every day. At least it gives us the courtesy of telling us the direction in which it’s moving. Its recent focus has been expanding Facebook Stories. How can you make best use of Stories to grow your business? Facebook offers these suggestions: Create ads that leverage speed to keep readers' attention. Stories with sound lead to better … [Read more...]
Measure social brand equity to know what clients are saying
You have worked to establish a social media presence, but how do you count its value? An article in Social Media Today suggests you monitor your brand equity and your brand’s perception among consumers using the ADPR measurement framework: Awareness: How powerful is your brand? Is the brand seen and generating awareness on social media? Desirability: Is your brand … [Read more...]