Commentary Today’s TikTok’s trends look like how businesses were valued and sustained in the mid-1900’s without the internet. Today’s digital tools may help with this so-called bending, but this bending seeks traditional values, dependable benefits and reasonable access. It’s a good thing. Source: Small Business Trends, August 12, 2024. Link. We are witnessing an era of … [Read more...]
How to say “Thank You” for supporting your business
Every interaction with a customer or prospect is an opportunity to express gratitude for being chosen to address their wants or needs. Those words and phrases help build loyalty and leave the door open to serve the customers again. Annie Pilon shares ideas for saying thank you in person, online, with follow-up communications and more. Animal health pros consistently discuss … [Read more...]
Study shows what consumers like about social media ads
Unsupervised surveyed more than 1,000 consumers to provide insight into what they think of social media advertisements. The top social media platforms that lead to purchases directly inspired by advertisements are Instagram, Facebook and YouTube. Consumers responded most to campaigns that were relatable, featured brands they liked and provided good information, and were … [Read more...]