Cold calling remains effective today for several key reasons, writes Nicole Attias. It is easy to avoid making the calls on the phone or in person, but the strategy is time-proven even as digital marketing and the use of AI increases. She shares these top three reasons to make the call: Immediate feedback Direct human rapport Targeted outreach Source: Selling … [Read more...]
Why good communication is essential to sales
Commentary Like it or not, if a person pays you for a product or service it is technically a sale and indicates transfer of title or completion of an action. Animal health pros who improve their communication skills enhance their value to their clients and company, writes Justin Zappulla. Note*: We comment on the discussion of “you versus I” below. The difference between … [Read more...]
Building trust from the start: Why first impressions matter
Commentary We’re all selling something although not all of it goes onto an invoice. Perhaps it is seeking a raise or better hours, an extra day of PTO, trading for a new car, finding qualified buyers for the last three puppies out of a litter, getting support for a service club event or helping our child sell the last two cases of cookies, we’re all selling … [Read more...]