Just for fun! Wharton professor Jonah Berger’s new book, Invisible Influence, is about the unseen ways the people around you shape your behavior. The beer anecdote is a brief rundown of a study conducted at a brewery by consumer psychologists Dan Ariely and Jonathan Levav. They argue with their paper that people are highly motivated to signal their uniqueness, even when it … [Read more...]
Type A designation to go up in smoke?
In the category of “WHAT?” we offer this piece on how the origin of Type A personalities has research funding origins from tobacco companies. As the old saying goes, “put that in your pipe and smoke it.” Source: Science of US, August 22, 2016. Detail-oriented as they are, the Type A’s among us may be interested to know three curious facts concerning the origin story of … [Read more...]