When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
It is time to communicate about pet holiday safety
Halloween ranks third for holiday candy-related pet claims, behind Christmas and Thanksgiving, according to data from Independence Pet Group. Independence Pet Holdings’ Jennifer Sperry, DVM, shares tips and an informative infographic about pet safety during this spooky season here <Link>. Thanksgiving kicks off the official winter holiday season, which is now under … [Read more...]
Highlights from the Agricultural Media Summit
The Agricultural Media Summit took place July 30th through August 2nd in Palm Springs, Calif. The nation’s largest gathering for ag media is a joint meeting of Agricultural Communicators Network, Livestock Publications Council and Ag Media Council. A few highlights from the event mirror the challenges animal health pros face. First, the panel discussion, “How Different … [Read more...]
It’s just semantics . . . NOT!
Semantics isn’t just a superficial difference of opinion even though often we use semantics as a reason to end a debate. Semantics is important because words, sentences, and phrases frame our reality. Disputes about semantics and meaning can be big deals. However, disagreeing about word choices versus meaning is lexicography or diction. That’s just semantics or You’re just … [Read more...]
Opinion – Chew on this blast from the past
AHD editor, Rick Purnell, found a dental care brochure in a media kit from 2007. See the images of the Hartz® brochure at the link below. While the graphics show how far we’ve come in presenting products in the last 10 plus years, the messages are alarmingly similar. A Google search for the study referenced indicates its results have been referenced by as many as 20 or more … [Read more...]