Labeling challenges, key word definitions and regulatory oversight challenges the natural pet food market, as well as our human food markets. This quick read will provide some insight as veterinary teams and sales representatives discuss this food category, including treats. Source: Petfood Industry, February 1, 2016. Managing marketing claims on pet food packaging and in … [Read more...]

Animal health pros, especially veterinary teams must be able to explain labels on pet foods, treats and related items. Labels are becoming more important to consumers. Source: Petfood Industry, January 14, 2016. Human food trends continue to heavily influence pet food trends, and not just when it comes to the food itself—package labeling has become an increasingly important … [Read more...]

It is hard to stay abreast of pet food recalls. This list of the latest ones will help veterinary teams and dealers answer client questions. Consider posting it on an employee bulletin board or discussing it during team meetings. Source: Petfood Industry, December 30, 2015. See Blue Buffalo, Stella and Chewy’s, Bravo and Nutro products recalled in the last month. … [Read more...]

The economic value of pet ownership is shown in this study. Print, broadcast and online media are sharing the information. Source: Petfood Industry, December 28, 2015. While additional health benefits associated with pet ownership have been documented by scientific research, the economists were unable to determine specific cost data associated with those findings. … [Read more...]

Learn what pet owners actually look for in packaging. This column notes packaging trends and what buyers want on packaging from the pet food industry. Source: Petfood Industry, December 15, 2015. For pet owners who do care most about what pet food packaging actually says efforts are under way to help make that information easier to find and comprehend. A task force has … [Read more...]