Compared to Gen X and baby boomers, younger pet owners worry more that they may need to spend less on pet food and treats in 2022 or change to a less expensive brand. In a November 2021 survey by the American Pet Products Association, distinct generational differences arose related to economic issues. The percentage of millennials and Gen Z concerned how finances will affect … [Read more...]
Worth a Glance – October 21, 2021
Last week’s. . . . . . most read post Grain-free? Grain-ful? The Chatfields discuss pet food choices. Link. . . . AHD Bulletin Animal Health Digest Bulletin - Oct 14, 2021. Link. Label pea-protein cat food as not for ferrets, vet says Source: Petfood Industry, October 11, 2021. Link. Bladder stones in ferrets may be related to diets containing … [Read more...]
Nutrition tops cat owners’ topics for vet questions
Nutrition is the number-1 topic cat owners want to talk about with their vet, according to a survey of 1,001 cat owners by Royal Canin. The survey also found that three in five cat owners do not take their cat to the vet regularly. Encouraging cat owners to take their pets to the vet can help address diet-related medical conditions. Source: Petfood Industry, August 22, … [Read more...]
Worth a Glance – October 14, 2021
Last week’s. . . . . . most read post LED technology helps locate cows needing attention. Link. . . . AHD Bulletin Animal Health Digest Bulletin - Oct 7, 2021. Link. 7 animals that can harm dogs Source: Outside Resource, July 28, 2021. Link. Good reminders for fall as food resources begin to diminish and young animals strike out on their … [Read more...]
Good consumer marketing is like dating
The goal of dating is to get someone to like you, to take a chance on you and to, hopefully, give you a second date. That’s exactly what we want when we’re trying to bring somebody into our brand, store (clinic) or service.” - Michael Johnson Source: Petfood Industry, September 29, 2021. Link. The things that most pet consumers have in common is that they are value-minded, … [Read more...]
Pet food modernization still a work in progress
Lindsay Beaton shares what is, what is being proposed and where confusion exists in the efforts to update pet food labeling. The idea of simplifying things for pet food customers is constantly evolving in the industry. Making it easier to understand pet nutrition has been a consistent demand heard from advocacy groups, veterinarians, customers and pet … [Read more...]
Optimal nutrition calculators for cats and dogs available
OPINION Pet owners are responsible for their pets’ proper nutrition. Too often we hear questions about specific brands of pet food wanting a yes or no answer. The same goes for treat brands and then there are table scraps. Bottom-line, daily Kcal (calorie) calculations are important before brand discussion, although a proper assessment may identify the need for … [Read more...]
E-Commerce leads 2020 channel growth in human, pet spaces
Before you label this post as more of the same, consider the information in the article. The top online searches related to pet products are: Calming products Digestive support Energy support Probiotics Source: Petfood Industry, February 2021. Link. Three pet food companies were among the top 10 e-commerce brands in 2020.” INSIGHTS: Whether you play in the … [Read more...]
Other small pets, an important segment to monitor
Pet ownership beyond cats and dogs may make up a small part of the industry’s focus, but trends in small pets mirror what’s happening in the marketplace. The popularity of reptiles and amphibians within the pet trade is simply on fire right now. . . ” - John Mack. founder and CEO of Reptiles by Mack Source: Petfood Industry, October 2020. Link. INSIGHTS: Watch any two … [Read more...]
Pet owners rank ‘animal welfare’ near ‘no artificial’
Humane husbandry is now as important to pet owners as not including synthetic ingredients in pet foods, according to recent survey information. Nearly half of U.S. pet owners surveyed considered natural and organic pet food to be safer than regular food. Sustainability, animal welfare and ethical sourcing of ingredients, those all have a lot of play remaining in the overall … [Read more...]
Discovering and speaking to consumer types
Lindsay Beaton translates recent consumer research in the context of pet food consumer mindsets. There are 11 types of consumers, each with its own habits, priorities, and influences. Notably, she identifies four commonalities that overlap most types: Convenience Ease of online access Customization of experiences Product clarity Source: Petfood Industry, July … [Read more...]
Opinion – Lawsuit over popular dog food brand exposes label confusion
You can decide if the litigation described in this article is necessary or accurate. The context is important, as is what animal health pros can learn from it and the inherent call to action, which is pet owners need nutritional counseling and guidance. There is no question that pet diet labels have become more confusing over time pitting marketing perceptions against … [Read more...]
Backyard chicken feed growing in pet food and treat market
What started as a backyard option to get fresh eggs has quickly moved the backyard chicken from livestock to pets. The pet food industry is responding to this growing trend. Source: Petfood Industry, January 27, 2020. Link. In APPA’s survey of 10,090 current pet owners: 10 percent reported owning backyard chickens: this equates to approximately 10 million U.S. … [Read more...]
Top 10, most-read and best-of lists
Clicks count for media publishers. We learn what grabs readers’ attentions. Top article lists also help ensure the most interesting content is renewed for those who missed something earlier. Here are some best-of lists to peruse as you ramp up for 2020. Source: AHD, Search results for: most read. Link Source: DVM 360, Search results for: top stories. Includes the … [Read more...]
KCAHC plays vital role in pet food industry
Lindsay Beaton shares the importance of the Kansas City Animal Health Corridor (KCAHC) < link > in the pet food industry. Gaining perspectives from various corridor manufacturers, she outlines benefits Kansas City area companies realize. Growing the pool of qualified laborers remains a challenge for corridor companies but progress is ongoing. More than 300 companies … [Read more...]
Purina research shows promise for those allergic to cats
By taking advantage of natural allergen-antibody interactions, Purina researchers discovered how to safely neutralize Fel d1, a major cat allergen, in hair and dander. This was done by incorporating an egg product containing anti-Fel d1 antibodies into a cat's diet. Their research, published in Immunity, Inflammation and Disease and featured at the Purina Institute website … [Read more...]
Top 50 pet food companies in the world
This is a compelling look at economic mass in the pet food industry based on 2018 results. The companies listed also have links associated with them. Source: Petfood Industry, May 2019. Link. Also see: Pet market trends, signals from other services, Petfood Industry, May 2019. Link. The increasing use of non-medical pet services extends even to daily dog care needs . . … [Read more...]
Pet nutrition important conversation starter AVMA survey says
Eighty two percent of veterinarians responding to a recent survey from the American Veterinary Medical Association, said said, “all the time,” in response to the question, “How often do you start conversations with clients about pet nutrition?” It’s a hot topic. When asked if pet owners inquire more about pet food than in the past, 48 percent of the responding veterinarians … [Read more...]
Trends in pet food ingredients
Before it becomes kibble, pet food formulators and manufacturers must make ingredient choices and find suppliers to meet the demands of new formulations. Consumers increasingly expect pet foods to be free from additives, have clean labels and be formulated as specialty diets. It is a complex challenge. Source: Pet Food Industry, February 2019, page 12. Link. One aspect of … [Read more...]
Kibble size matters to dogs
New research reveals data contrary to common beliefs that smaller dogs prefer smaller kibble and larger breeds larger kibble. The research by AFB International was conducted to help customers make informed decisions about their dog food brands. . . . the research found small, mid-size and large dogs preferred large-size kibble to small-size kibble. Source: Petfood Industry, … [Read more...]
Pet food transparency: telling stories to reach consumers
As consumers demand more transparency, are pet food companies learning to better tell their stories and communicate what they make, but why and how they make it, and what they stand for? Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, says, “Yes.” She writes a commentary about her experiences at Super Zoo 2018 and the changing approach to … [Read more...]
U.S. veterinary services changing, consolidating
The U.S. market for veterinary services is undergoing transformation, according to Packaged Facts’ new report, “Pet Industry Outlook: Veterinary Services and Pet Product Retailing.” The industry has long been the domain of independent practitioners, but recent years have seen significant consolidation in the industry, with veterinary practices being bought up under one … [Read more...]
Amazon launches its own line of pet food
Amazon’s May 2nd launch of its own line of dog food, called Wag, doesn’t come as a big surprise, says Debbie Donaldson-Phillips. No one can say the e-commerce giant has been hiding its intentions regarding the pet food market. Source: Petfood Industry, May 7, 2018. Link. The headline on Dellinger’s Gizmodo article reads, “Amazon launches dog food brand because it hasn’t … [Read more...]
U.S. neighborhood pet shops see amazing growth in pet food sales
Discussing a market within the market, Debbie Phillips-Donaldson, shares pet food growth in small, independent neighborhood pet shops. Pet food brands that have focused on this segment have seen sales grow 75 percent over the past five years, compared to a 1.7 percent decline for brands not focused on that channel. Of course, this means steady sales of those products for the … [Read more...]
Demographic shift in pet ownership
Millennial pet ownership has surpassed baby boomers, according to a December 2017 Packaged Facts report on pet food in the U.S. The report also states that millennials account for 35 percent of all pet owners. Approximately 66.8 million households, which is more than half of U.S. households at 54.6 percent, owned pets in 2017. Source: Petfood Industry, March 8, 2018. … [Read more...]
Top 10 from Petfood Industry.com
Four posts topped the list of most read. The number of page views per article recorded by Google Analytics determined the rankings: 11 pet food trends industry experts forecast for 2017 Prescription dog, cat foods face anti-trust lawsuit Blue Buffalo faces lawsuit over alleged lead in dog food Infographic: Most of world owns pets; Dogs are tops Source: Petfood … [Read more...]
Organic pet food tops interest level across ethnic boundaries
Understanding pet ownership is important to implement sound business strategies and to understand customer preferences. Branded surveyed 14,755 U.S. residents and found that nearly 66 percent of respondents own at least one pet. However, pet ownership differed by self-reported ethnicity. Source: Petfood Industry, December 22, 2017. In a related survey, Branded analysts … [Read more...]
Human food trends are mirrored in 2018 pet food market
Knowing what is trending in pet foods or pet owners’ minds is important for animal health pros to understand since we seek to proactively help manage pet health. Debbie Phillips-Donaldson reviews the first of many trend predictions released by Mintel. Trends that have been in play for a few years now, such as transparency, health and wellness, and personalization will take on … [Read more...]
Functional foods’ effect on dog, cat health summarized
The journal Research in Veterinary Science recently published a meta-analysis of functional foods research in which it summarized 17 peer-reviewed studies on dog and cat food ingredients. While there may be some benefits to pets from the ingredients, reviewers urge caution. Source: Petfood Industry, July 2017. The ultimate success of functional pet foods will depend on … [Read more...]
Petfood e-commerce IS changing the industry
STOP. LOOK. LISTEN. As the internet age matures, online pet food purchasing options are spurring growth as a legitimate retail channel. “The channel making the biggest strides is the internet channel, which now ranks as the fifth largest for pet products and as the third largest for pet supplies,” said Packaged Facts in its U.S. Pet Market Outlook report, published in May … [Read more...]