Under new dog and cat food label guidelines pet food will soon have nutrition labels similar to human food. The labels approved by the Association of American Feed Control Officials will list ingredients, nutrition facts, plus handling and storage instructions to improve consistency and inform consumers. Source: Pet Food Processing, July 31, 2023. Link. The association is … [Read more...]
Petco, Lowe’s in-store strategy updated, now nationwide
Following a three-state proof of concept, Petco and Lowe's are taking their in-store partnership nationwide with plans to offer pet products at almost 300 Lowe's home-improvement stores by the end of the year. Part of Lowe’s rural strategy, the in-store Petco sections will offer a wide range of pet products, from nutrition and supplies to medications, and even veterinary … [Read more...]
Top-searched product attributes for pet food according to NielsenIQ
Pet owning consumers are seeking specific product attributes, and they are changing the way they shop for products. There is an increasing shift toward omnichannel options and e-commerce outlets, writes Jordan Tyler. The NielsenIQ researchers dug into frequently searched terms that will interest animal health pros. In the top-searched attributes for dog food and treats, the … [Read more...]
Pet products landscape is continuously evolving
“The omnimarket experience has redefined the way pet owners search for, find and buy pet products. It transcends retail channels and product categories,” shared David Sprinkle, publisher and research direction for Packaged Facts. He said, “. . . the humanization of companion animals is increasingly evident with pet food, especially evident with fresh pet food, with pet food … [Read more...]