Petland, a specialty pet retail franchise company, is highlighting a cornerstone of its mission: unprecedented transparency and direct collaboration with responsible, USDA-licensed breeders who are committed to raising behaviorally appropriate, healthy pets. Source: Pet Age, February 27, 2026. Link. Petland sources puppies exclusively from responsible hobby breeders and … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Worth a Glance – January 22, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 15, 2026. Link. Most read posts from January 15, 2026 AHD Bulletin – Feline veterinary care at pivotal point to drive future practice growth. Link. Benefits or features? Link. Understanding pet parents’ concerns about their pets. Link. Beyond the SEO algorithms, AI is changing “search”. … [Read more...]
Dog Guide spotlights latest and greatest dog essentials
The annual Pet Age Dog Guide includes columns on functional chews, digestive health and stress relief. The essential products section features beds, bowls, safety equipment and toys along with digestible products. Use the guide to see what dog owners are being presented before getting blindsided with a question. Source: Pet Age, November/December 2025. Link. … [Read more...]
Pet Age 2025 Power 50 List
The Pet Age Power 50 list features companies that have overcome recent marketplace obstacles to remain high-performing players in the pet industry. The publication positions them as positively impacting the pet care community and utilizing their social and financial capital to improve the well-being of companion animals. Source: Pet Age, November/December 2025. Link. … [Read more...]
Tractor Supply’s Paper Clover Campaign supports 4-H youth
The Paper Clover Campaign kicked off November 28th and extends through December 14th. TSC customers can “purchase” a clover at checkout in stores or at the Tractor Supply website to directly benefit and support 4-H youth nationwide. Celebrating its 15th year, the Paper Clover campaign funds provide scholarships, strengthen educational programs, support leadership and public … [Read more...]
Cat hydration: Water, a key nutrient to lifelong health in felines
Cats are uniquely challenged in meeting their daily water needs, writes Katy Miller DVM, CVFT, CVNAN, CPFFCP, CPCQI, PAS. In this article she shares helpful facts worth including in pet owner communications. Pet hydration is a good topic for veterinary technicians to prioritize with clients. Talking about pets and water is also a good topic to include when making school … [Read more...]
New clinic is 76th CityVet location, first in Orlando
Opening on Monday, November 24, 2025, the CityVet Lake Nona will be led and owned by Dr. Heather Lipp. Located at 14152 Narcoossee Rd, Suite 350, Orlando, FL 32832, this is CityVet’s first Orlando-area location. Source: Pet Age, November 17, 2025. Link. … [Read more...]
NASC quality seal extended to treats and large-format chewables
The National Animal Supplement Council is expanding its quality standards for treats and large-format chewables to bring the same level of trust, transparency and quality assurance to them that already exists for pet health and nutritional supplements Products called “functional treats” are a particularly challenging segment, offering everything from calming support to joint … [Read more...]
HABRI announces 2025 Human Animal Bond Innovation Award winners at SUPERZOO
The Human Animal Bond Innovation Awards recognize companies, individuals and organizations with innovative programs and practices designed to advance the human-animal bond and create a more pet-friendly society. Awards were presented in the public service, media, pet-inclusive culture and pet-inclusive infrastructure categories. Source: Pet Age, August 18, 2025. Link. … [Read more...]
Worth a Glance – April 24, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, April 17, 2024. Link. Most read posts from April 17, 2025 AHD Bulletin – Pain in dairy cattle: a narrative review. Link. Your part in heartworm prevention. Link. More than half of U.S. pet owners skip, decline needed vet care. Link. Sales reps are struggling: 10 ugly truths sales leaders must … [Read more...]
Beneficial ingredients in functional treats are enhancing pet health
Solution-based treats feature an ingredient list comprised of complementary elements that serve a purpose to promote optimum pet health, writes Glenn Polyn. He reviews different commercial brands, reiterating each one’s positioning as a solution. The ingredients offer functional benefits to provide the right balance of antioxidants, proteins, fatty acids, balanced fiber as well … [Read more...]
Beyond features, functions and benefits; the battle for the consumer mind
Somewhere beyond features, functions and benefits is the potential to elicit an emotional bond, writes Robert Wheatley*. Discussing brand positioning, his article examines the importance of occupying a space in the consumers’ minds. He refers to the brain’s Limbic system and the role of emotion in decision making and asserts the importance of an emotional bond that can support … [Read more...]
Opportunities for retailers who focus on oral care products
Includes Commercial Content What’s that old saying? “It takes a community . . . “ Glenn Polyn shares ideas for pet retailers in this article. He notes the oral health retail sector has grown with innovative and easy-to-use products designed to help address dental health in dogs and cats. Polyn mentions cross-merchandising opportunities and the importance of training store … [Read more...]
WagWell debuts microbiome-friendly certified dog paw balm
Complimentary Commercial Content Paw Protector enhances paw health without disrupting the beneficial bacteria essential for healthy skin. It is certified as Microbiome Friendly by MyMicrobiome. It is clinically shown to dramatically improve the overall condition of dog paws within the first three days of use. Source: Pet Age, September 26, 2024. Link. … [Read more...]
Brands share feeding fundamentals for puppies and kittens
The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about … [Read more...]
Worth a Glance – November 16, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, November 9, 2023. Link. Most read post(s) from the November 9th AHD Bulletin – Age-specific products for senior companion animals. Link. Better cat visits. Carriers and caregivers are the key. Link. The value of teamwork. Link. Place keeper: 2023 Veterinary Conferences provided by Galaxy … [Read more...]
Age-specific products for senior companion animals
Commercial Content included Animal health pros will want to understand what is being presented to pet owners and retailers to evaluate and address aging pets. Glenn Polyn shares an analysis of the most common health issues facing elderly pets and an overview of products. . . . it is not unusual for a pet retailer to take on the responsibility of offering guidance to pet … [Read more...]
Pet owners delay veterinary care but may spend $700M on Halloween
Commentary An NRF survey shows $700M is projected in pet Halloween spending this month, yet last week we shared a report that found 72 percent of veterinary service providers are seeing owners delay pet care due to ongoing economic concerns <Link>. The juxtaposition of economic commitments is bizarre, not surprising, but mind-boggling.” Additionally, it is National … [Read more...]
Worth a Glance – August 31, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, August 24, 2023. Link. Most read post(s) from the August 24th AHD Bulletin – Quotes that epitomize Myers-Briggs types. Link. Customer experience thoughts for Link. The inside-out approach to customer centricity. Link. Place keeper: 2023 Veterinary Conferences provided by Galaxy … [Read more...]
APHIS, USDA issue new regulations affecting pet birds
Commentary MyRightBird compiled an overview to help shed light on the new USDA/APHIS regulations that has ruffled feathers in the pet bird industry. They cite vague descriptions as one of the problems. The new rules seek to apply the standards of the Animal Welfare Act to ensure birds will be raised and cared for in conditions that protect their health and … [Read more...]
Pet wearable market to grow to $6.88 B by 2030
Pet owners’ concern for their pets’ welfare is boosting pet wearables market growth opportunities, according to Grand View Research. Despite being in its infancy, the pet wearable industry growth is evolving with the spread of artificial intelligence, rising internet usage and the creation of low-cost sensors, smartphone applications, GPS and other technologies. Source: Pet … [Read more...]
Worth a Glance – January 19, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 12, 2023. Link. Most read posts from January 12th AHD Bulletin – Social media users more inclined to browse than post content. Link. Place keeper:2023 Veterinary Conferences provided by Galaxy Vets. Link. ====================================== New strain of bird flu kills hundreds of snow … [Read more...]
Manuka honey and silver in animal wellness and wound care
Commercial Content included It is common for pet owners to use over-the-counter antibiotic creams when their pet has a skin infection or a wound which often leads to overuse of antimicrobials. Lucas Pantaleon, DVM, MS, DACVIM, MBA, shares ways medical-grade manuka honey and silver are used as a first line defense for treating skin microbiome issues. Source: Pet Age, … [Read more...]
Cannabinoids in veterinary medicine (video)
Complimentary Content For those who did not join live, The Bridge Club’s in-depth conversation with experts from across the profession addressed questions it has about cannabinoids. Cheryl Good, DVM, moderated conversation with guests: Mark Cushing, J.D. CEO, of Animal Policy Group Jeffery Pollard, DVM, DABVP, from the advocacy committee, Veterinary Cannabis … [Read more...]
Worth a Glance – October 12, 2022
Last month’s AHD posts September 2022 archives. Link. Last AHD Bulletin - Animal Health Digest Bulletin, Thursday, October 7, 2022. Link. Research: Men are worse allies than they think Source: Harvard Business Review, October 7, 2022. Link. Despite the new DEI focus on allyship education and programming, research shows that women and other … [Read more...]
Customer education is an important competitive differentiator
Commentary We routinely see articles promoting BtoC engagement and education in the retail sector. Veterinary teams can benefit from similar activities and from engaging those who are actively educating pet owners. Working with active influencers can help promote the importance of regular veterinary care and improve education efforts by those advocates engaging animal owners … [Read more...]
Petflation: Inflation’s impact on pet industry
Inflation is strong in the pet market says John Gibbons. The Consumer Price Index has shown four straight months of double-digit, year-over-year monthly percentage increases. These are the first increases of more than 10 percent since 1981. We’re sharing quotes from two sources that present economic trends in the animal health industry. Inflation historically affects pet … [Read more...]
Worth a Glance – April 7, 2022
Last week’s most read AHD posts How to follow up with someone who’s not getting back to you. Link. Last week’s AHD Bulletin Animal Health Digest Bulletin, Thursday, March 31, 2022. Link. =================================== Feral pigs are biological time bombs. Can California stem their ‘exponential’ damage? Source: Los Angeles Times, April 1, … [Read more...]
Grooming’s important role in pet health
Complimentary Commercial Content included Regular grooming does more than help pets look fresh and smell clean, shares Julia L. Rivera. It also is an important part of a pet’s proper hygiene, which can reduce the risk of skin issues, matting, ear infections, fleas and other health issues. Social media is expanding significantly which gives groomers, retailers and brands … [Read more...]