Make the most of your business presence on Facebook. The site is evolving quickly. It now treats business pages as mini-websites. If you invest the time to understand the complexity of business pages, you can increase exposure and grow your business. This list can help keep owners and site managers on track. Source: Park Marketing Link. Facebook is the most popular search … [Read more...]
Lifetime value of clients helps determine marketing spend
What is the most you can spend to acquire a new client for your veterinary practice and still be profitable? If you do not know, you're not alone. I developed a formula that helps determine what you can afford to pay to gain a new client based on its lifetime value of to your practice. Calculate your number to eliminate any marketing efforts that aren't profitable. Source: … [Read more...]