Increasing pet food prices have changed one aspect of pet food buying behavior for some pet owners. They are buying smaller packages of their preferred brands, saving money in the short term while missing out on bulk savings, according to NielsenIQ analysts. Source: Petfood Industry, September 8, 2022. Link. INSIGHTS: For inventory managers the shift to smaller package … [Read more...]
Top-searched product attributes for pet food according to NielsenIQ
Pet owning consumers are seeking specific product attributes, and they are changing the way they shop for products. There is an increasing shift toward omnichannel options and e-commerce outlets, writes Jordan Tyler. The NielsenIQ researchers dug into frequently searched terms that will interest animal health pros. In the top-searched attributes for dog food and treats, the … [Read more...]