Customer engagement and experience management are key value drivers to client retention. Value delivery methods are critical to ensure clients keep your business top of mind. An engagement program with multi-touch messaging and a strategy to drive client loyalty will help create success. Source: MWI Messenger, September 2017, page 9. Client engagement creates loyalty. Equal … [Read more...]
How we search continues to change
Marketing a practice has really changed. Instead of putting an ad in the yellow pages and making sure the phone number is correct in the white pages, a hospital now has to be found on multiple platforms and be accessed in a variety of ways. These areas need to be managed on a constant basis. Source: MWI Messenger, August 2017, page 21-22. The next leap in accessing and … [Read more...]
Infographics help marketing
Infographics are simplified images of a message or concept. We’ve used them for decades as pictorials, flow charts or diagrams. The best pictures convey a message better than written words. With about 65 percent of the population being primarily visual learners, infographics help people absorb and recall information best by seeing it. Source: MWI Messenger, May 2017, page … [Read more...]
Exceptional customer service, the extra mile
Celeste Van Deinse, LVT, shares ideas about how to enhance customer service. Our team especially liked her recommendations about considering young owners, communication on wait times and prioritizing follow-up calls. Source: MWI Messenger, April 2017, page 11-12. Going the extra mile can set your practice above the rest, helping to reduce client turnover rates while … [Read more...]
Communicate well in the exam room
From the minute a client walks in the door, the experience they have sets their perception of value for the services they receive. To ensure continuity in staff deliverables starts with everyone being on the same page. Checklists in this article provide instructions for duties and responsibilities associated with patient exam rooms. Source: MWI Messenger, January 2017, page … [Read more...]
Scan every pet, every visit
This is a good reminder during National Pet Week. Routine scanning of individual microchips ensures their reliability. To be effective, the microchip, scanner and the registration databases must all in good order. Routine scanning is essentially quality control and supports the value of the recovery systems should an animal become lost. Source: MWI Messenger, May 2016, page … [Read more...]
Marketing annual wellness plans
Most veterinary hospitals offer wellness plans or pet insurance brochures. A takeaway from this article is to support one or two of them and present them to clients from all points of contact in the practice. The article outlines strategic and tactical elements to consider. Remember that wellness plans positively impact compliance to veterinary recommendations and remove some … [Read more...]
Sponsored Content – Seven Reasons Why Direct Mail is Still King
Most of us enjoy receiving mail. It may not be treated as urgently as it once was, but it can still be effective and actionable. This quick read offers food for thought as 2016 strategies and plans take form. Source: MWI Messenger, December 2015, page 16. Even with all the buzz surrounding social media and website optimization, traditional direct mail marketing is still … [Read more...]