Opinion The numerical trends in the VetWatch updates can appear to be minimal. However, considering the average annual value of a cat at about $400 and the average annual value of a dog is at least $900, retaining and engaging clients is critical to long-term practice revenue, healthier pets and happier clients. Simple math shows a veterinarian with 4000 active clients of … [Read more...]
Pet insurance, wellness plans are win, win, win
Research findings led to AVMA changing its policy on pet insurance from neutral to advocacy. Metrics from studies support a more assertive position in practices, economic benefits for clients and of course improved health care for pets: Insured dog owners spent $216 per year more than uninsured owners (MSU findings) Insured dog owners spent 29 percent more, insured cat … [Read more...]
Pet insurance remains polarizing for many
Addressing the fear and reluctance found in many veterinarians and staff members, Wendy Hauser, DVM, summarizes key elements of pet insurance. Pet insurance is property insurance, not an accident and health product. Veterinary teams are allowed to endorse the idea that pet health insurance is a helpful tool in helping the client provide care for their pets. Source: … [Read more...]