Last week’s most read post USDA grants emergency-use authorization for RHDV2 as virus spreads. Link. Last week’s AHD Bulletin Animal Health Digest Bulletin, Thursday, Jan 27, 2022. Link. =========================== Losing our cookies? Source: Media Post, January 20, 2022. Link. B2C brands are dealing with the impending loss of third-party data … [Read more...]
Buzz On B2B: Email is tops for acquisition and retention
Email remains the top tool for retention and acquisition in B2B, but search may be coming up on the inside, judging by MeritB2B’s Q1 2021 Marketing Trends Report. Ray Schultz presents trends and shifts in business communications. Source: Media Post, April 7, 2021. Link. The focus is always on audience, and email is a proven vehicle for optimized messaging to highly … [Read more...]
Still time to celebrate National Make a Dog’s Day
In its ongoing support of adoption efforts and general welfare, Subaru established National Make a Dog’s Day <link> that took place last Tuesday. However, the celebration goes through October 31. There’s still time to make a connection with a local dealership, make a contribution and make plans for next year’s National Make a Dog day. Source: Media Post, October 6, … [Read more...]
Social video viewing enhances purchasing
Animal health pros use social media routinely. Yet, the use of video to educate and influence customer buying decisions has not become mainstream during sales calls or follow-up communications. According to new research commissioned by Brightcove, Inc., 74 percent of consumers say there is a connection between watching a video on social media and their purchasing … [Read more...]
Mobile greatly influences searches, purchases
Price transparency is truly in-hand, according to a recent survey that investigates how U.S. consumers use their smartphones in stores. 47 percent plan to use their smartphone to search for competitors' prices 36 percent will look up product reviews 30 percent will sign up to receive in-store promotions 28 percent will take pictures for future reference 16 … [Read more...]