Last week’s AHD Bulletin – Animal Health Digest Bulletin, August 8, 2024. Link. Most read posts from the August 8th AHD Bulletin – Adjusting to your customer. Link. Inflation pinching pet owners, forcing pet spending decisions. Link. Communicating value for technician appointment fees. Link. Study: Two, 200mg doses of iron dextran better than 1 dose of … [Read more...]
Is Amazon a distributor?
Commentary This is a process worth watching closely. Animal health companies have historically wrestled with classification challenges, specifically with products sold under agency agreements whether shipped by the manufacturer or distributor. Liability for product quality is traditionally held by the manufacturer. The U.S. Consumer Product Safety Commission is preparing … [Read more...]
Pros and cons of 3 key pricing strategies
There are three key strategies to pricing anything, writes Michael Stanisz. All three apply to B2B, B2C, a product or a service: Cost-based or cost-plus pricing. Note, this includes margin and markup methods. Market-based pricing. Note, minimum MSRP guidance plays a role here. Value-based pricing. Pricing challenges are frequently discussed when animal health pros … [Read more...]
Opinion – Keyboards could become obsolete with AI
Artificial intelligence (AI) seems more like an oxymoron than reality. Weird e-mails, robocalls and web pop-ups are already the products of rudimentary AI applications, as well as Siri and Alexa. Ian Heller offers considerations about AI being used in ordering and replenishment platforms. It is worth thinking about in the context of inventory replenishment and … [Read more...]