Attention marketers and communicators! Email was the preferred communication method for brands to communicate with customers in 2017. It will be well into the future. Still, 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of. Scott Heimes shares these five considerations for email in 2018. Personalization through … [Read more...]
Marketers, the future looks whack-a-mole
The number of consumer touch points is growing exponentially. Mike Herrick believes that for brands to keep up, they should rethink their marketing technology stacks. He cautions assumptions that mobile is a template for the post-mobile age. It’s not. Source: Martech Today, November 29, 2017. The truth, says Herrick, is that post-mobile computing will be an infinitely … [Read more...]