Diane Martin discusses when and how to deal with bully-like behaviors on social media from persons whose comments indicate a lack of knowledge or understanding. She provides an infographic to help determine when it is acceptable for a brand or business to offer comment on social media and when it best to stay silent. Martin’s examples involve Ag and food supply examples. The … [Read more...]
Opinion – Don’t forget to market to dealers, distributors and sales reps
Dealers, distributors and sales reps represent audiences that are too often overlooked by marketers and their agencies. While Diane Martin speaks specifically about the ag marketplace, her advice is applicable to more traditional animal health channels. Companies apply Pareto’s 80/20 thinking over and over to optimize resource deployment while relying on channel systems to … [Read more...]
The gut instinct is valuable
You just shared your recommendation or opinion with a customer. The response was clear: his eyes went down; he turned his head slightly away; the shoulders slightly slumped and then exhaled audibly through pursed lips. The customer's gut instinct was likely engaged. Jeff Walter discusses accounting for gut instinct in an ag world that has developed reliable technology and … [Read more...]