Face-to-face chatter with coworkers in the break room is often replaced today by streams of emails and instant messages. From these, a new form of language has emerged, one that can drastically impact our work environment; passive-aggressive communication. Sound familiar? Ayaz Nanji shares email phrases that are considered untoward. Source: Marketing Profs, August 29, 2023. … [Read more...]
Email marketing: what to do when reopening is on the horizon
Natasa Djukanovic shares perspectives on email messaging in preparation for the next normal stages. Intent, empathy and positivity are all foundational elements of her suggestions. Source: Marketing Profs, May 26, 2020. Link. INSIGHTS: This is good guidance for sales team members and marketers. We all can do a better job of writing a short email even though it takes a … [Read more...]
Best productivity hacks for 2019
Whether at work, in relationships or at home Mike Schultz’s productivity tips make sense. See which ones will improve progress to your key objectives and goals. Source: Marketing Profs, January 21, 2019. Link. There are thousands of time-management and productivity tips and systems out there, but with so much information available, it's hard to know what works and what … [Read more...]
How content reaches a constantly connected audience [Infographic]
Mobile brings a constantly connected mindset, and it's driving changes in the way our customers and us consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software created an infographic that shows stats and figures related to this phenomenon. Information like helps explain the challenges of … [Read more...]
Five ways to use live video in content marketing strategies
Leading B2B brands and marketers are now using Facebook Live to engage and build connections with target customers. Jawad Khan shares ideas on how Facebook Live can benefit your business. He offers some tips to get started: Help your customers find success with your product Build your subscriber base with content upgrades Turn proven topics from your blog into live … [Read more...]
Five lessons for all marketers from the departure of Coke’s CMO
In what has created yet another acrimonious title, Coke’s firing of its CMO is a warning to marketers at all levels. Source: Marketing Profs, May 12, 2017. Here's what all marketers can learn from this shakeup: Now is not the time to get comfortable Your investments are under greater scrutiny You're tasked with changing the perception of your role It's time to … [Read more...]
Is marketing at fault?
This article is worthy of c-suite, marketing and sales management consideration. The finger-pointing on who is to blame is an age-old quandary, but author Bruce Scheer clearly exposes the opportunities being missed in marketing groups. He is also is spot-on regarding the issue with value connection. Source: Marketing Profs, May 3, 2017. That's one of the key reasons 37% of … [Read more...]
Take a stand, compete
If Super Bowl LI taught us anything, it was to persevere and stay focused. Often, the best defense is a good offense, even when you don’t get rolling until the fourth quarter. The same principles are applicable when confronted with a low-cost or low-price competitor. Laura Patterson discusses five ways to have a fighting chance: Differentiate Be customer-centric … [Read more...]
Choose mobile messaging channels wisely
We found this article relevant as the mobile technology continues to drive choice in customers and clients. Source: Marketing Profs, January 13, 2017. To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy merchandise. … [Read more...]