Last week’s AHD Bulletin – Animal Health Digest Bulletin, May 2, 2024. Link. Most read post(s) from the May 2nd AHD Bulletin – Why vet bills are so high. Link. 7 cleaning tips about washing pet toys. Link. AHD’s archives offer a quick way to see posts by month, see what you missed. Archives for April 2024. … [Read more...]
Study: Brand activism sways buying behaviors, brand impressions
Piplsay's latest survey finds that most U.S. consumers view brand activism in a positive light, even if questions about the reasoning and impact of the movement remain. The survey also found differences of opinion across gender and generational lines. . . . differences suggest that brand activism is still an important strategy, but one that must be undertaken with care, … [Read more...]
Survey shows digital-native Gen Z prefers in-person interaction with brands
Just when we thought we were catching up, research shows Gen-Z actually has a complex relationship with technology. And the lesson not to rely on generalities hold true. Some that marketers associate with millennials are not true for Gen-Zers. Research . . . reveals Gen Z’s paradoxical relationship with social media. As the latest survey shows, they don’t overshare and are … [Read more...]