Say goodbye to one-size-fits-all approaches. Realizing and reacting to the full range of needs within each customer is a big challenge. If businesses really want to build loyalty and lasting value, they must figure out the different needs within a single customer. While the Four Ps are still relevant, they aren’t the only way to capture customer value because they don’t … [Read more...]
Emotional agility can help you at work and in life
Emotional agility is the ability to be with yourself in a way that is courageous and curious and compassionate, says Susan David, PhD. But in a fast-paced world, we often get derailed or stuck. She says the things that we are upset about or angry about often contain information of what’s of value. People will often push these emotions and, with them, the learning … [Read more...]