Somewhere beyond features, functions and benefits is the potential to elicit an emotional bond, writes Robert Wheatley*. Discussing brand positioning, his article examines the importance of occupying a space in the consumers’ minds. He refers to the brain’s Limbic system and the role of emotion in decision making and asserts the importance of an emotional bond that can support … [Read more...]
Dos and don’ts when choosing supplements for dogs and cats
Good marketing does not necessarily mean high quality. There are many choices in the market which require pet owners and their veterinarians to do their diligence. Theresa W. Fossum, DVM, MS. PhD, Diplomate ACVS, and Sean Ford share the dos and don’ts of choosing supplements in this article. Source: Animal Wellness, January 12, 2025. Link. Prioritize a Certificate of … [Read more...]
Microbial metabolites in feline anal glands aid cat communication
Researchers have unraveled the role the microbiome plays in a form of feline communication using their anal glands. Unique glandular secretions can repel rivals, attract mates and mark territory. Researchers’ findings revealed diverse microbiomes within the anal glands of domestic cats that are uniquely individual and that vary with the age and weight of the feline … [Read more...]
How to determine the best approach to separation-related behaviors in dogs
When a dog exhibits separation-related behaviors, the first objective is to determine the underlying cause, writes Moira Hechenleitner DVM, CSAT. Understanding these behaviors and what causes them offers the best chances of a successful outcome before implementing an approach to deal with them. Source: Innovative Veterinary Care, May 23, 2024. Link. INSIGHTS: Articles … [Read more...]