Commentary We believe this short article is worth consideration. Our animal health industry has long been underpinned by its collegial connections, the daily interactions with animal owners and the guidance around VCPR. Anthony Iannarino is increasingly concerned about how our technologies have rewired adult relationships. He asserts asynchronous tools sacrifice the … [Read more...]
Understanding the differences between transactional and relational salespeople
Commentary Anthony Iannarino’s article fits the ongoing content focused on client retention and loyalty. To appreciate his comparison, one must accept that we are all in the transaction business at some level. How we go about it differs by the situation, business category, and, in some cases, the business’s strategies. The differences between transactional and relational … [Read more...]