Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and … [Read more...]
Everyday feline behaviors as early health signals: Behavioral and bonding trends
In this edition of Feline Findings, Gina Fortunato and Kristin Wuhrman share information from Volume II of the CATalyst Council 2025 Feline Market Insights Report. It clearly shows the commitment cat owners have to their cat(s). Veterinary teams can boost the owner-cat relationship by educating clients about subtle shifts they may observe in their cats’ behaviors. Tracking … [Read more...]
Ways to help cats and their caregivers prepare for veterinary visits
We continue our collaboration with Gina Fortunato and Kristin Wuhrman to share actionable insights from Catalyst Council research to support growth in the feline care segment. Thank you for reading the first edition posted September 23rd <Link>. Feline care is a current industry growth segment. However, barriers, especially stress and uncertainty, still suppress … [Read more...]


