Consumer pressure and perceptions routinely challenge animal care and food production practices. To support the release of the Animal Care section of its "2017 Sustainability Report," Smithfield released a new 360-degree virtual reality video, which transports viewers to one of the company's wean-to-finish hog farms. The company recently used the technology to take viewers … [Read more...]
Feedstuffs: Top 10 stories of 2017 (slideshow)
As 2017 closed, the editors of Feedstuffs revisited identified these top news stories of 2017. Source: Feedstuffs, January 1, 2018. It was a year marked by destructive wildfires, a meat industry scandal in Brazil, a new U.S. agriculture secretary, several significant acquisitions with industry-changing implications and, of course, regulatory changes. This photo gallery … [Read more...]
Bumblebees will return
Jeff Whitworth, Kansas State University associate professor of entomology, said bumblebees are not headed for extinction. Bee declines have been attributed to a variety of factors, including parasites, pesticides and urbanization, as well as fungal, bacterial and viral diseases. Source: Feedstuffs, January 27, 2017. Whitworth predicted that bee populations will continue to … [Read more...]
Transparency was the marketing word of 2016
Buzz words are fun to track and frequently represent top-of-mind focus for marketers. This year is no exception. Other top choices in the 2016 Marketing Word of the Year voting were "customer experience," "content marketing," "influencer" and "programmatic." It was the third consecutive year for which ANA announced a Marketing Word of the Year. Previous winners were “content … [Read more...]
Antibiotics in feed: a brief history – Sponsored Content
Ask anyone who has worked in animal health for 10 years or more what the hottest topics are, antibiotic resistance will be one of their first answers. Our world is rapidly adapting our approaches to food production, animal wellness and human health to be less dependent on antibiotics. While viewing this video, I reflected on the how the scientific method* brought us to where … [Read more...]
Help producers prep for VFD implementation
During last week’s Cattle Industry Convention and Trade Show, Kerry Keffaber, DVM, advisor for scientific affairs at Elanco Animal Health, shared four ways producers can get ready to implement the Veterinary Feed Directive (VFD). Presented to members of the Livestock Publications Council, you’ll soon see more information in livestock media. There is opportunity in each of the … [Read more...]