Amanda Carrozza shares suggestions for making actionable recommendations in the examination room and promoting ongoing oral care at home. Her ideas reflect a team approach and prioritizing home care as part of communications. Source: DVM 360, June 29, 2020. Link. Too often clients perceive discussions about their pet’s oral health as “friendly suggestions” instead of … [Read more...]
Solve the challenge of online pharmacies
Emily Shiver, CVPM, CCFP, provides a thought-filled article about competing with online pharmacies. She focuses on using in-clinic inventory, adjusting retail prices to market prices, abandoning umbrella markups and upping customer service elements, including reminders on refills. Shiver is correct when she identifies writing a prescription for little or no money as an … [Read more...]
Cats need heartworm prevention too
A noticeable number of heartworm infections are found in indoor-only cats. This, along with limited treatment options, makes prevention important for every cat. Brian Calabro, DVM, discusses heartworm disease in cats. Source: DVM 360, June 8, 2020. Link. Cats are not small dogs making it good to review what we know about heartworm disease in cats and to refocus our efforts … [Read more...]
Equine herpesviruses, we’re still learning
EHV-1 and EHV-4 are alphaherpesviruses that generally bring to mind respiratory disease, abortion and neurologic disease. Horses are also hosts of EHV-3, an alphaherpesvirus that causes equine coital exanthema. Kate L. Hepworth-Warren, DVM, DACVIM, reminds us of the often forgotten EHV-2 and EHV-5, gammaherpesviruses are quite prevalent in the equine population, as well. … [Read more...]
It’s hard to floss a horse
Research on periodontal disease in horses is limited. Matt Kane, DVM, he believes most periodontal disease in horses is secondary to food stasis, or organic debris lodged between two teeth against the periodontia. Discovery of the condition answers the what. The why requires further investigation. Source: DVM 360, March 17, 2020. Link. Owners can be difficult to convince, … [Read more...]
Canine glaucoma is painful
Glaucoma is a painful disease. The pain can be expressed as blepharospasm (abnormal contraction of the eyelid muscles) or as general depression. Many owners report a dramatic improvement in the dog’s behavior after removal of a glaucomatous eye. Glaucoma may be classified in one of two ways, writes Ron Ofri, DVM, PhD, DECVO. The classifications have significant clinical … [Read more...]
Pet insurance acceptance growing
Pet insurance fits younger pet owners’ lifestyles as they learn about the modern costs of pet ownership, writes Rachael Zimlich, BSN, RN. It is evolving toward wellness from its beginnings as accident and emergency protection. The trends favoring subscription services also favors the pet insurance benefits of complete care, one month at a time. Source: DVM 360, March 16, … [Read more...]
We ARE living the new normal – Part 2, communication strategies for moving forward
Comments Strategies are the how of moving forward. They are meaningless unless we know the why. Getting to why requires focus. The words of the veterinarian’s oath clearly identify the why. . . . I solemnly swear to use my scientific knowledge and skills for the benefit of society through the protection of animal health and welfare, the prevention and relief of animal … [Read more...]
We ARE living the new normal – Part 1, situation analysis
Comments Change management experts are returning to their themes of adaptability, including life and business always accepting change as a constant. In some ways it is refreshing. Yet the day-to-day strategy changes, coupled with statistical analysis have most people running in place awaiting what comes next. From what has been published in recent weeks related to … [Read more...]
Strategies that get pet owners in the door
Eighty percent of pet owners choose their veterinarian based on two primary factors: their perception of the DVM as caring, honest and trustworthy recommendations from other pet owners Research reinforces the power of word-of-mouth referrals for veterinary practices.” – Kimberly Ness, Diggo Source: DVM 360, April 6, 2020. Link. INSIGHTS: Diggo is a subscription … [Read more...]
Tips and tricks for managing feline allergies
Amelia White, DVM, MS, DACVD, offered VMX attendees insight about managing several types of allergies in cats. Developing a successful treatment plan for common allergies in them first requires an accurate diagnosis. She shared information in these areas: Feline allergies: causes and imposters Cats and their eosinophils Creepy crawlies When food’s the culprit … [Read more...]
Coaching pet owners through unrelenting flea infestations
Joan Capuzzi, VMD, discusses how a comprehensive approach to stubborn flea infestations is needed to help clients gain control over their pet and the pet’s environment. The pet is the easy part. She shares ways to coach pet owners to treat the pet, treat the other pets and treat the environment. Source: DVM 360, April 7, 2020. Link. INSIGHTS: Attention sales … [Read more...]
AVMA advocating for veterinary practices as essential businesses
Although many businesses have temporarily closed, the AVMA is advocating for veterinary hospitals and ambulatory practices to be considered essential businesses and remain open during periods of mandated business closures, This is because veterinary hospitals “provide important animal and public health surveillance, deliver essential medical care for ill animals, and ensure … [Read more...]
When the end is near: discussing quality of life
Mary Gardner, DVM, discusses approaching quality of life conversations by bringing together the veterinary medicine expert and the client who is the expert on the pet. The end-of-life decision should be better informed and the outcome hopefully less burdensome to everyone involved she says. Source: DVM 360, February 25, 2020. Link. Gardner advocates for breaking the … [Read more...]
AAFP recently updated feline retrovirus guidelines
The guidelines panel determined there was a need to improve compliance with testing and vaccination recommendations in cats. The 2020 guidelines < link > are first official update to the document in 12 years. One objective was to ensure the new guidelines enabled practical use for all veterinarians. The 32-page illustrated document offers new information about feline … [Read more...]
My cat has a cold sore (vivid photos)
Clients rarely notice their dog's or cat's oral ulcerations, says Dr. Jan Bellows. Oral ulcers arise from inside or outside causes and they are wounds that require treatment. Ulcer persistence depends on their etiology and the animal's ability to self- repair. Treating these painful lesions in dogs and cats requires figuring out what's causing them. – Jan Bellows, DVM, DAVDC, … [Read more...]
Itchy cat? Think location, location, location.
Amelia White, DVM, MS, DACVD, offered VMX attendees insight about managing several types of allergies in cats. Her presentation begins with a discussion of behaviors that indicate causes or imposters. Joan Capuzzi, VMD, summarizes the content in the following categories. Cats and their eosinophils Creepy crawlies When food’s the culprit Atopy: allergies “on … [Read more...]
American Heartworm Society seeks individual clinic data
Veterinarians are urged to take time to submit clinic data to support the 2019 AHS Heartworm Incidence Survey. Each veterinary practice that submits data on the number of animals tested and diagnosed over the 2019 calendar year enables the AHS to create a more comprehensive and useful map” - Chris Duke, DVM, president AHS Source: DVM 360, January 28, 2020. Link. Survey … [Read more...]
One Health certification available for DVMs, physicians
The World Small Animal Veterinary Association is offering a 20-module online certificate program for physician and veterinarian members to become certified as One Health Practitioners. The course is free to WSVA and AVMA members as well as human doctors. Source: DVM 360, December 4, 2020. Link. The hope is that both veterinarians and physicians will eventually take the … [Read more...]
Optimizing digestive health in horses
Sponsored Content from ADM Animal Nutrition The new issue of EQUUS Extra is dedicated to nutritional aspects of equine digestions, colic and ulcers. In our post Colic comes in many forms, January 14, 2020 < link >, we shared an overview of three types of colic. Dr. Annette McCoy broke down colic cases by type; non-strangulating, strangulating and inflammatory. She also … [Read more...]
Conference over. Whew! Back to work.
It was difficult to remain in Kansas City while so many friends, colleagues and customers attended VMX. The energy of the new year, major announcements and new approaches to old ways are exhilarating and yet exhausting at the same time. The plethora of conversations, sessions, new products and programs can be intimidating for some animal health pros or a dull headache for … [Read more...]
5 ways to start brushing dogs’ teeth
Among the 2019 Top 10 from DVM 360, was a handout on how to start brushing teeth. It linked to GIFs in an article that demonstrate the steps shown in the handout. In-home oral care is step number 1 for better oral health care. Check out these tools. Use them on social media, in newsletters and during examinations. Source: DVM 360, FIRSTLINE. Handout: Top 5 ways to start … [Read more...]
Cats and laser pointers: adjusting the use
The problem with laser pointers is that they lack an endpoint. Nothing is ever physically caught. Even if the cat is “successful,” there's no reward. Such pointless play, says John Ciribassi, DVM, DACVB, can cause some cats to develop a compulsive disorder. Cat owners will find this video valuable. Post it on social media or link to it in newsletters. Source: DVM 360, … [Read more...]
Facing veterinarians’ loss of mindshare
Veterinarians created Dr. Google by its restricting access to veterinary expertise at clients’ times of need, shares Ed Blach, DVM. If you bristle at these words, you are likely on a veterinary team. Blach’s article speaks to the declining influence veterinarians possess and how this occurred. An admonishment? Yes. But, not without a situation analysis and actionable … [Read more...]
Top 10, most-read and best-of lists
Clicks count for media publishers. We learn what grabs readers’ attentions. Top article lists also help ensure the most interesting content is renewed for those who missed something earlier. Here are some best-of lists to peruse as you ramp up for 2020. Source: AHD, Search results for: most read. Link Source: DVM 360, Search results for: top stories. Includes the … [Read more...]
Veterinary medicine; whitest profession in America
The Association of American Veterinary Medical Colleges’ director, Lisa Greenhill, MBA, EdD, shared information and corrective steps to address a history of discrimination and marginalization within the veterinary profession. At the current rate of change, black women will achieve pay equity in 100 years. For Latinx women, it will be 125 years until the wage gap … [Read more...]
2019’s top news stories from DVM360
For publishers, what readers click on is like taking blood pressure and pulse metrics. DVM360’s top news stories from 2019 is no exception. From spay/neuter age debates through 12-month heartworm protection to shortages of veterinary associates, it shares the top stories. Source: DVM 360, December 6, 2019. Link. INSIGHTS: For marketers and sales reps, top 10 lists help … [Read more...]
48 million pets need a regular vet
The relationship counts says, Matthew Salois, PhD, citing recent metrics from the AVMA’s most recent Pet Ownership and Demographics Sourcebook < link >. Based on the research, he is confident developing a strong veterinarian-client bond can help get more pets into practices on an ongoing basis for the preventive healthcare we know they need. Salois also noted the … [Read more...]
5 important feline emergency procedures
Justine Lee, DVM, DACVECC, DABT says there are five important feline procedures that every veterinarian should learn to perform. Practice is needed to build confidence says Lee. She explains why these procedures are critical and offers tips for improving skills: Gaining venous access Thoracentesis and abdominocentesis FAST and TFAST ultrasound Placing a … [Read more...]
Veterinary euthanasia: the last act of love
Mike Paul, DVM, has always viewed euthanasia as one of the greatest responsibilities entrusted to veterinary professionals and a gift some veterinarians take for granted. He shares his experiences and perspective about euthanasia and leading the decision process, accounting for all involved. Source: DVM 360, August 20, 2019. Link. For veterinarians, humane euthanasia is a … [Read more...]