Last week’s AHD Bulletin – Animal Health Digest Bulletin, March 14, 2024. Link. Most read post(s) from the March 14th AHD Bulletin – Doing for others. Link. FDA proposes new regulations for animal drug labeling. Link. Dairy industry contraction trend continues. Link. ============================================ AI won’t replace B2B copywriters, because it … [Read more...]
Total e-commerce sales vs. total retail sales in North America
Retrospective metrics show where and how discretionary money is being spent, including the expansion of online purchasing. This article shows growth rates from 2019 to 2022 in the retail sector. Online retail sales grew much faster than total retail sales during the pandemic, significantly increasing the e-commerce penetration of retail in North America. Analytics show … [Read more...]
Millennial and Gen Z professionals have high expectations for B2B ecommerce
Millennials and Gen Z zoomers constitute 64 percent of business buyers, according to a report from Forrester Research Inc. In the next two years, more than a third of millennial and Gen Z business buyers will purchase through self-guided digital channels.” Source: Digital Commerce 360, February 15, 2023. Link. Younger buyers are more demanding, engaging in more buying … [Read more...]
Email remains the cornerstone of many marketing initiatives
Myriad marketing efforts influence the buying behaviors of online shoppers. Emails have the most influence, from general mailings seen as influential among 44 percent of those who are part of the post-purchase communication flow. A recent Digital Commerce 360 survey reviewed buyer preferences and responses to different types of marketing communications. Saving shoppers money … [Read more...]
Chewy behind Amazon, ahead of Walmart in automatic reorders
Forty-four percent of Chewy’s customers are enrolled in its Autoship program, which lets customers specify when they want replenishment orders. Those customers spend considerably more than others who shop on Chewy.com. Autoship customers buy $820 per year on average from Chewy versus $423 for other Chewy customers. They buy 15.5 times annually versus 10.4 times and spend $53 … [Read more...]