Feelings? Yes, feelings! Jodi Harris says we should demonstrate deeper awareness and understanding of the positive outcomes and experiences our audience wants. Still, focusing on transactional behaviors we want to drive remains important to today’s marketing. It is true for B2B and B2C. Marketers need to adjust their content priorities so they can answer the new questions and … [Read more...]
35 tips to make email soar
Email communication with clients is as important to the small veterinary practice as it is to a corporation. It allows regular interaction, client education and promotion of services. Ann Gynn’s list of 35 email mistakes offers meaningful tips to get the most from your email marketing efforts. Source: Content Marketing Institute, August 13, 2019. Link. Taking advantage of … [Read more...]
Editorial – Meeting the challenges of curation
Animal Health Digest is a curation service. One source defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. That is what we do at AHD. We sift through more than 150 media sources on a day-by-day basis. While you do your jobs, we read for you, determine what content is most … [Read more...]