Animal health pros often shy away from selling, but we are all managing transactions at some level. The industry is unsettled by significant demographic, economic, and technological shakeups. But there’s more at play as consumers, including us, are shaking things up. Our perceptions, expectations, and ultimately, behaviors are giving way to new shopping trends that retailers … [Read more...]
Influencer relationships can be tough to manage
It is hard to discount the value of advocacy and support from marketplace influencers. Marketers, however continue to find this segment difficult to manage. A recent report shows who are involved in making decisions about influencer, advocates or key opinion leaders. The report “Influence 2.0: The Future of Influencer Marketing digs into current influencer marketing … [Read more...]
“Why Stay?” Important conversations.
Most years, an average of 14 percent of your hospital clients will move. One percent will die and one percent will get seriously ill. Job loss will hit another 1.25 percent and 1.5 percent will divorce. Combined with a natural, annual attrition rate of almost 20 percent, it is important to prioritize how you will attract new customers. Unfortunately, that attention to new … [Read more...]