Adobe has been working with Goldsmiths, University of London, to find out what happens when your customers and their needs are constantly changing. In the first report from the studies on the experience era, they found that half of consumers are overwhelmed by choice (46%) and would buy from an unknown brand that offers a better experience (50%). When it comes to which brands … [Read more...]
B2B buying isn’t getting easier
Marketers, this one’s for you! The latest branding research from CEB, now Gartner, and conducted in partnership with Google and Motista, involved a cross-industry study of more than 3,000 B2B customers. It revealed the following findings, which have huge implications for B2B brands. Source: CMO, August 28, 2017. The data shows that personal value has twice as much impact as … [Read more...]