Chewy, Inc., has entered into a definitive agreement to acquire SmartPak Equine, LLC, from Covetrus, Inc. This acquisition strengthens Chewy’s position as a leader in the equine category and accelerates its expansion into higher-margin health and wellness verticals. Source: Chewy, October 30, 2025. Link. The all-cash transaction is subject to regulatory approvals and other … [Read more...]
AAVMC, Chewy Health open applications for 2026 Cohort of Chewy Veterinary Leaders Program
Applications for the 2026 cohort of the Chewy Veterinary Leaders Program are now open. This initiative recognizes second-year veterinary students from underserved groups who have demonstrated both an interest in and aptitude for developing their leadership skills. Fifteen students will be selected for the 2026 cohort and will receive: $20,000 in financial assistance, … [Read more...]
Ken Coleman on Chewy and recurring moments (video)
In this Instagram video, Ken Coleman discusses how Chewy’s recurring moments strategy secures customer retention. He asserts the strategy is there for any business to execute. Source: Ken Coleman, Instagram. Link. INSIGHTS: Consider sharing this ahead of a team meeting and then identify three recurring moments and how to act on them every time for a designated period. … [Read more...]
Nom Nom research reveals the impact of pup’s perceived happiness on pet parents
Complimentary Commercial Content We appreciate the efforts Nom Nom put forth to answer our questions* about the April 2025 survey findings they shared with us. Dogs crave mental and physical challenges that keep them engaged beyond toys, beds or long walks, shares Kristin Chenoweth, who promotes meal time as one place to improve experiences for dogs. Beyond the commercial … [Read more...]
1 million telehealth consultations for Chewy’s “Connect with a Vet”
Connect with a Vet from Chewy Inc. has surpassed one million telehealth consultations. The company reports the service is designed to guide pet parents toward the right level of care for their pets. Sharing metrics, Chewy says more than 70 percent of cases are referred to in-person providers to ensure pets receive necessary medical attention, and over one-third of consultations … [Read more...]
AAVMC, Chewy Health announce the 2025 Chewy Veterinary Leaders Cohort
The 2025 Chewy Veterinary Leaders Cohort program combines financial assistance, professional development resources and mentorship opportunities to empower underrepresented veterinary students to thrive as future leaders. Fifteen selected second-year veterinary students receive a $20,000 scholarship each, as well as peer support sessions, leadership training and early-career … [Read more...]
Packaged Facts – pet industry is now “omnimarket,” not just “omnichannel”
Combining retail and pet services is becoming more common, according to Packaged Facts Pet Services in the US, 2nd Edition 2023. At the consumer level, franchising can combine some of the advantages of local, operator-owned with corporate efficiencies. At the industry level, franchising exemplifies how the pet market has entered a new era of multiple-front competition driven in … [Read more...]
Chewy’s PetMD launches symptom checker
Complimentary Commercial Content Chewy launched Symptom Checker, a free digital tool that helps pet parents get answers to some of the most common questions related to pet health symptoms. The goal is two-fold: deliver expert veterinary advice simply and quickly, alleviating pet parents’ stress and panic during times of need help better educate pet parents so they … [Read more...]
Chewy expands CarePlus insurance and wellness offerings
Commercial News Item As B2C commercial offerings expand, animal health pros need to understand what is available to pet owners and what may influence decisions about preventative care and treatments. “ – Kirk Augustine Chewy recently announced the availability of CarePlus insurance and wellness offerings that feature expanded coverage options and prices from two providers, … [Read more...]
Chewy and Petco are increasingly reliant on pet health care for sales
Commentary With our recent post, “Pet-owning households on decline while spending remains strong” <Link> still resonating, we stepped back to the comments on quarterly reports from pet retailers Chewy and Petco. Gabrielle Fonrouge summarized key points from the respective earnings reports commenting, “Pet health care will be key to whether the companies can grow and … [Read more...]
Chewy expands private label mix with new wellness line
Commercial Content Vibeful is Chewy’s first pet wellness brand. It features 20 supplements and vitamins crafted to complement a wide range of daily wellness needs to meet the growing consumer demand. These supplements boast no artificial ingredients and come in a variety of soft chews, liquids and powders, and in flavors like chicken, salmon and peanut butter. Source: … [Read more...]
“Letters to Chewy Claus” promises food and product donations (video)
Complimentary Commercial Content The “Letters to Chewy Claus” program will give extra love and care to some of the most vulnerable pets living in shelters and rescues this holiday season with the help of Greater Good Charities. For every letter submitted to Chewy Claus before December 15, Chewy will donate one pound of food to one of their non-profit partners, up to … [Read more...]
Chewy’s autoship sales hit all-time high in Q2
Commentary For almost 25 years, home delivery and autoship options have been available for veterinary hospitals. The recent Q2 report from Chewy shows the importance animal owners place on recurring shipments and online access to healthcare and food products. Avoiding a decision IS a decision . . . failing to decide IS also a decision.” Source: Pet Product News, September … [Read more...]