According to new data from the CATalyst Council Feline Veterinary Market Insights: Volume V, the overall companion-animal veterinary market continued to contract throughout 2025. But feline clinical visits grew in every quarter of the year, extending an outperformance streak to 12 consecutive quarters and fundamentally reshaping the veterinary landscape. The report, … [Read more...]
Feline veterinary care at a pivotal point to drive future practice growth, feline medicine
Findings from the CATalyst Council’s 2025 Key Feline Market Insights report point to a market at an inflection point. Shifting demographics, economics and innovation are converging to elevate feline care. The report identifies this period as one of sustained growth and rising strategic importance, even as overall U.S. veterinary visits declined. Source: businesswire, January … [Read more...]
Growth in kitten adoption continues: changing lifestyles reshaping demand for feline veterinary care
Kitten adoptions remain above pre-COVID levels and provide positive opportunities for veterinary practices, according to Volume IV of the CATalyst Council 2025 Feline Market Insights Report <Link>. New kittens also mean many first-time cat owners who may not understand the importance of regular visits or how veterinary teams can help make those visits as low-stress and … [Read more...]
Volume IV of CATalyst Council Feline Veterinary Market Insights released
Newly released data from the CATalyst Council shows cats now represent a record high 23 percent of all clinical visits, a strategic weight for the entire veterinary industry. Commenting on the sustained momentum, Kristin Wuhrman, CATalyst Council vice chair, predicts practices that lean into understanding cats more deeply than before will lead future industry growth. The … [Read more...]
Everyday feline behaviors as early health signals: Behavioral and bonding trends
In this edition of Feline Findings, Gina Fortunato and Kristin Wuhrman share information from Volume II of the CATalyst Council 2025 Feline Market Insights Report. It clearly shows the commitment cat owners have to their cat(s). Veterinary teams can boost the owner-cat relationship by educating clients about subtle shifts they may observe in their cats’ behaviors. Tracking … [Read more...]
Ways to help cats and their caregivers prepare for veterinary visits
We continue our collaboration with Gina Fortunato and Kristin Wuhrman to share actionable insights from Catalyst Council research to support growth in the feline care segment. Thank you for reading the first edition posted September 23rd <Link>. Feline care is a current industry growth segment. However, barriers, especially stress and uncertainty, still suppress … [Read more...]
3 Ways to Strengthen the Feline Client Experience
We’re pleased to welcome the CATalyst Council™ as a sponsor of Animal Health Digest and to regularly share findings from the Catalyst Council Feline Market Insight Reports. Gina Fortunato and Kristin Wuhrman are working with us to pull actionable insights in support of growing the feline care segment of veterinary services. We’ll share them in Feline Findings at the link … [Read more...]
2nd Catalyst report exposes emotional, operational barriers to $20 billion feline opportunity
The Feline Market Insights Report Volume II goes beyond market sizing to deliver actionable insights to veterinary and business stakeholders on the emotional, behavioral and operational forces shaping the future of feline care. The results identify the demand for feline care is there and important. But, many veterinarians are not adequately prepared to address the unique needs … [Read more...]
2024 CATalyst Report provides critical insights on feline health for animal health pros
The CATalyst Council’s first-of-its-kind data set and the resulting reports will help animal health pros in animal health companies, shelter and adoption organizations, and the veterinary community. It provides insights on feline wellness and nutrition as well as relational dynamics between cat owners and their veterinarians. In addition to the top three issues veterinarians … [Read more...]
Worth a Glance – March 2, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 23, 2023. Link. Most read post(s) from February 23rd AHD Bulletin – How old is too old for dentals? Link. Place keeper: 2023 Veterinary Conferences provided by Galaxy Vets. Link. Very few veterinarians are black in the U.S. This is what it’s like to be one. Source: HuffPost, February … [Read more...]
4 categories help cats thrive for 5 types of cat owners
September was Happy Cat Month, an event created by the CATalyst Council to improve cat wellness by focusing on happiness. The council promotes helping cats live their best lives by focusing on four major categories: health, enrichment, safety and value. The hunting behavior of cats is frequently a topic for songbird enthusiasts. However, understanding how cat owners view … [Read more...]