Sponsored Content Social media usage cuts across all demographic groups, be they generational, racial, gender-based or other. ASPCA® Pet Health Insurance has partnered with Promoboxx* to help practices capitalize on opportunities social media offers to promote practices and consistently engage with clients. The Promoboxx platform is currently provided at no … [Read more...]
Vet Techs play critical role in pet healthcare
Commentary Celebrating veterinary technicians during National Veterinary Technician Week is important for individual and team morale. Handshakes, pizza lunches and bagels aside, animal-owning clients need help understanding the roles these experienced and educated animal healthcare professionals provide in a clinic or telehealth setting. Consider sharing the ASPCA® Pet … [Read more...]
Explore different facets of empathy to improve client communication, earn CE
Jennifer Sperry, DVM, leads this online CE webinar and shares the different facets of empathy through storytelling, real-world examples and academic publications. She identifies some tools any clinic or practitioner can employ to activate and improve empathetic practice. Source: ASPCA® Pet Health Insurance. Link. Earn 1 Hour of RACE-Approved CE Credit. Related: Search … [Read more...]
Advocacy series popular with clinic teams
Feedback shared with ASPCA@ Pet Health Insurance field representatives reveals our advocacy series <Link> has sparked attention from clinic teams over the past several months. We’re sharing two resources available to help clinic teams engage pet owners and share the value of pet insurance with pet owners. Source: ASPCA® Pet Health Insurance. Pet insurance … [Read more...]
Advocacy helps pet owners discover benefits of choosing pet health insurance (Part 5)
Sponsored Content This series on how veterinary teams position and share the benefits of pet insurance has been well received. In this edition, Roberta Jaime shares how pet insurance is integrated into discussions with pet owners at Aloha Veterinary Hospital. Our doctor takes it further by writing recommendations directly onto the ASPCA Pet Insurance pamphlets during … [Read more...]
CE Course: Keeping controlled substances under control
Sponsored Content If you manage, dispense, use controlled substances in-clinic or sell them, keeping abreast of the controlled substance regulations, safety steps and potentials for diversion is important. Join presenter Lauren R. Forsythe, PharmD, DICVP, FSVHP, online for a 1-hour Race-approved CE course compliments of ASPCA® Pet Health Insurance. Source: ASPCA® Pet … [Read more...]
Advocacy from veterinary teams helps pet owners choose pet insurance – Part 4
Sponsor Content Our series on how veterinary teams position and share the benefits of pet insurance continues. ASPCA® Pet Health Insurance field representatives have continued seeking feedback from veterinary professional advocates as part of an initiative started during VMX and WVC <Link>. In addition to the new comments in the link below, we’re sharing the … [Read more...]
CVT shares how she advocates for pet insurance including her own experiences (part 3)
Sponsored Content Certified veterinary technician Sarah Walsh is a strong advocate for pet insurance at Wignall Animal Hospital in Belvidere, Vermont. Her experiences with her own animals reinforce the benefits pet owners can expect when insuring their pets against illness, accidents and disease. Summarizing, Walsh shares these simple points: Why ASPCA® Pet Health … [Read more...]
Veterinary team advocacy helps pet owners choose pet insurance (part 2)
Sponsored Content Last week we introduced the first post in a series to show how some veterinary teams position and present pet insurance in ways that fit well with their current practice routines and protocols <Link>. While a 2022 survey showed more than 90 percent of veterinary practices wished that more of their clients were covered by pet insurance, only about … [Read more...]
How pet owners define a “good death”
Sponsored Content End-of-life decisions are difficult for pet owners and veterinary teams alike. While much has been written about end-of-life conversations, much less is known about owners’ preferences when it comes to the actual procedure, writes Lori Kogan, PhD. Kogan shares what was learned from research investigating what factors matter most to pet owners when … [Read more...]
Addressing vaccine hesitancy with animal owners
Providing a commentary on vaccine hesitancy, Lori Kogan, PhD, shares research-backed cognitive biases that can affect pet owners’ vaccine decisions. Beyond the analytics, she reminds animal health pros vaccine-reluctant pet owners are not stupid; they simply make poor choices based on their fears and biases. She recommends veterinary teams learn to adapt their vaccine messages … [Read more...]
Must-have apps for pet parents
ASPCA® Pet Health Insurance recently shared a list of must-have apps designed for digitally savvy pet owners. They may help reduce scrolling, simplify life and aid in keeping pets happy and healthy. Consider sharing the link in social media posts or newsletters. Source: ASPCA® Pet Health Insurance. Link. … [Read more...]
Are veterinarians obligated to discuss pet insurance? (podcast)
Alyssa Watson, DVM, and Beth Molleson, DVM, debate the role of the veterinary team when it comes to pet owner education and discuss if pet insurance is an obligation. Their consensus: Pet insurance is not an obligation. Educating pet owners on the lifetime costs of veterinary pet care is important. Source: Veterinary Breakroom, Clinician’s Brief. February 2024. … [Read more...]
How to retain employees during the great resignation and beyond. Earn CE.
Sponsor Content Recruiting and hiring are critical in the veterinary job market but so is the retention of current employees. Qualified candidates are scarce and to many, often seem non-existent. Stacy Pursell, CPC/CERS, presents ideas to keep current staff on board which stabilizes veterinary clinics’ ability to provide consistent levels of service. Source: ASPCA® Pet … [Read more...]
Cost of Care tools drive interest, conversations at VMX and WVC 2024
Veterinarians and technicians kept ASPCA® Pet Health Insurance field representatives busy at their booth during VMX 2024 and WVC 2024. Booth personnel sought to learn about the interactions veterinary staff have with pet owners about pet insurance from attendees. Those discussions exposed the values an informative cost of care tool provides when sharing ways to plan for the … [Read more...]
ASPCA® Pet Health Insurance wants to hear from you
The ASPCA Pet Health Insurance team is looking forward to different conversations at the upcoming 2024 VMX. Stop by booth #1311 and share the discussions you are having with dog, cat and horse owners about pet insurance. Ask about the various tools available to support those important discussions. The expectations clients have of veterinary services continue to evolve making … [Read more...]
Resources to help pet owners from ASPCA® Pet Health Insurance
Sponsored Content Whether veterinary clients are getting a new pet, adding a pet or entertaining people with their pets during the holiday season, ensuring a safe and healthy home is important. A few helpful resources delivered via social media, emails and newsletters can make a difference. ASPCA® Pet Health Insurance creates content ready to download and share that saves … [Read more...]
Discussing pet insurance with pet owners
Includes Complimentary Commercial content An AVMA policy encourages proactive pet insurance education, writes Ricky Walther, DVM. As more research is published on how the overall quality of pet care is enabled, practice teams need to be better prepared to get clients on board. In the articles below, Walther, the chief medical officer at Pawlicy Advisor, shares ways to … [Read more...]
Pet owners are NOT prepared to pay for veterinary care
Commentary including Sponsored Content “They didn’t say anything about this in the books,” wrote James Herriott in his 1972 bestseller, “All Creatures Great and Small.” Herriott introduced readers to the amazing variety and never-ending challenges of veterinary practice. He also introduced us to unrealistic expectations of animal owners. We submit that while the practice of … [Read more...]
Call to action: Educate the public about the cost of pet ownership
Commentary Veterinary teams are consistently criticized about basic pet care costs. Sadly, those same people rarely complain about the cost of new toys or treats and have no idea what basic care for pets costs annually. Pets provide joy and companionship, but costs can add up quickly, especially for first-time owners who don’t know what to expect.” – Adriana Morga Every … [Read more...]
Understanding the climbing cost of veterinary care (article, podcast)
Sharing her experiences working with animal owners, as well as her own pets, Jennifer Sperry, DVM, addresses reasons why veterinary care costs have increased. Among them are better educated and trained personnel, advances in medical technology, 24-hour monitoring, specialty care and meeting client expectations. . . . insured clients seem to be able to do more for their sick … [Read more...]
Share this with pet owners when asked for a pet insurance recommendation
Complimentary Commercial Content Veterinary teams often dread the question, “Which insurance do you recommend?” Pawlicy Advisor is a tool that provides accurate and transparent information about multiple pet insurance companies to help pet owners compare and choose the insurance benefits that best fit their pets specific needs and budgets best. Regardless of the insurance … [Read more...]
Worth a Glance – July 27, 2023
Last week’s AHD Bulletin – Animal Health Digest Bulletin, July 20th, 2023. Link. Most read post(s) from July 20th AHD Bulletin – Straight talk about veterinary workforce issues. Link. Filtering is a critical skill. Link. Best joint supplements for dogs. Link. Place keeper: 2023 Veterinary Conferences provided by Galaxy … [Read more...]
After the first visit, 4 opportunities to talk about pet insurance
Sponsored Content from ASPCA® Pet Health Insurance Increasing the number of clients with pet insurance in a veterinary practice frequently results in increased clinic revenue through more frequent visits, and more services accessed per visit while reducing the struggle of financing veterinary procedures. Jennifer Sperry, BSc, DVM, shares life stage opportunities and some … [Read more...]
Veterinary well-being: How to support yourself and others (1 hour CE)
Sponsored Content In this online CE course, veterinary well-being researcher Addie Reinhard, DVM, MS, explores the most recent research around veterinary mental health and well-being. She shares how to recognize and respond when you or someone you know may need to seek help. The content includes well-being resources currently available, including tools that can be used to … [Read more...]
Pet owners feeling the sting of inflation
Commentary Inflation in the pet consumables markets has been in the news recently. The January Consumer Price Index shows the price of pet food is up 15 percent from last year with pet and pet product prices up 12 percent. We’re sharing these article that reference the inflation trends so animal health pros can help pet owners focus on their pets’ essential and urgent … [Read more...]
Cost of Care Wheel is now 24/7 digital resource
Sponsored Content The popular veterinary practice-based Cost of Care Wheel tool from the ASPCA® Pet Health Insurance program is now available in an enhanced client-based online version that can be used anytime, anywhere. Discussing money is never easy but it is important to educate and urge pet owners prepare for their pet’s future health care needs, and how to pay for … [Read more...]
CE – Tailoring services to clients’ needs
Sponsored Content – earn RACE-approved CE Credit Wendy Hauser, DVM, presents an online course that examines how to identify what clients value, and ways to create a tailored approach to create alignment and meet the needs of veterinary teams and pet owners. Client expectations have been evolving over the past decade. The ‘fit’ between veterinary hospitals and clients isn’t … [Read more...]
Sticky work environments retain veterinary professionals
Sponsored Content Wendy Hauser, DVM and founder of Peak Veterinary Consulting, provides perspective and potential solutions to the challenges of retention and talent shortages many veterinary hospitals are experiencing. Private practice is often a stagnant career path . . . where, as tenure advances the perception that individual’s efforts make a difference decrease, job … [Read more...]
Industry’s commitment to CE increases value of animal care
Commentary The animal health industry is generous with support resources. Thank you! I’ve lost count of the continuing education credit opportunities offered in the veterinary market. My last look showed 25 new programs were offered in September. This doesn’t include innumerable podcasts and YouTube videos being promoted, nor does it account for myriad free CE programs … [Read more...]