Mark Poeschl of Brookville, Ohio, will become the new chief executive officer of both organizations effective Aug. 1, 2016. Poeschl, a former FFA member and past state FFA president from Nebraska, brings strong business, customer service, financial, IT and global perspectives to the organization. He currently serves as vice president, group director, stakeholder engagement at … [Read more...]
Dairy Industry Trends
Leading dairy offer a look at the challenges of marketing to dairy producers. Read about their ideas on: Current Situation Outlook and competition Current Trends Technology Source: AgriMarketing, March 2016. Trends in the Dairy Industry, page 18. … [Read more...]
Farm Journal Media acquires Vance Publishing
Farm Journal Media announced the acquisition of the agricultural assets of Vance Publishing last December. Publications from both companies with new looks and names are now hitting our mailboxes. Some magazine titles have closed. Details about the acquisition and the future of those titles are presented in this article. Source: AgriMarketing, January/February 2016. The … [Read more...]
ABM Agri Media Council’s research
For marketing managers and reps, Jack Semler provides a quick overview of past "Media Channel" study results examining media usage habits of farmers and ranchers in 2010, 2012 and 2014. The study shows that a general shift to digital preference is clear, while key decision makers are still reliant on people and printed materials. Source: Agrimarketing : July August 2015 page … [Read more...]