As if dogs needed more incentive to chew shoes, Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with Hardwood Smoked Bacon to capture their scent. Source: ADWEEK, March 26, 2021. Link. Fans have until April 1 to tweet with the hashtags #OscarCookMyKicks and #Sweepstakes. … [Read more...]
BarkBox continues upward sales clip (includes video)
BarkBox is a phenomenon in the consumer pet market. It has 500,000 delivery service subscribers and more than 4 million fans on Facebook and Instagram. BarkBox’s social media team creates original video content and shares relatable memes with its followers to remind them of the emotional connection humans have with their furry friends. In other words, the content that gets … [Read more...]
Pets seen as starter children
Forty four percent of millennials see their pets as “practice” for the real deal, with 21 percent citing that as the main reason for welcoming an animal into their homes. Another 23 percent said it was at least part of the reason. These are just three key points animal health pros can take home from a recent study conducted by the business consultancy, GALE. Source: Ad Week, … [Read more...]
Seniors catching up on social media
A recent Nielsen report showed that the percentage of total media time spent on social media in the oldest demographic (50-plus) increased by a whopping 64 percent, to 20 percent. Grandparents and their peers are becoming social media converts as they use channels such as Facebook to keep in touch with their increasingly scattered families. Source: Adweek, June 26, … [Read more...]
4 tips to help retain millennials
Generational differences in work styles, habits and values can create consternation, if not downright madness, in the workplace. Millennials, the first generation to come of age in this millennium, behave much differently than the generations before them. Impatient, entitled and needy are a few descriptors shared about them. Chris Hess, on the other hand, believes … [Read more...]
Younger generations like to learn from videos
See how Gen Z and millennials consume media in this infographic taken from the annual Acumen Report from Defy Media. "The results prove younger audiences' increasing appetite for video that's satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out,” Andy Tu, Defy Media executive vice president of marketing, … [Read more...]