Farm Journal conducted a survey to glean U.S. livestock producers’ thoughts about animal traceability. The top reason producers would participate in a traceability program is to track disease outbreaks. For those opposed, the second-highest reason would be to qualify for a premium or branded program.
Traceability has two fronts: one to track diseases and one to address consumer issues that impact producers’ bottom lines. RFID remains a lynchpin to traceability.”
Source: Drovers, July 30, 2021. Link.