Flipping through Pet Business’ SUPERZOO preview gives animal health pros a look at consumer-facing marketing and product trends. Taking place in Las Vegas August 13th through 16th, the convention is where the retail pet industry comes together to discover the latest products, trends and innovations, along with well-rounded education sessions.
Source: Pet Business, Link. SUPERZOO is a massive event, with over 1,100 exhibitors spanning 330,000 square feet. Exhibitors are organized into easy-to-navigate sections across the show floor. The upgraded mobile tradeshow app now includes filters to search for brand values such as “sustainably sourced,” “BIPOC owned,” “made in America” and “charitable initiatives.”