How ‘bout those C H I E F S! It has been a wild week in the KC Animal Health Corridor. Even veterinarians were celebrated in the Super Bowl ad from WeatherTech <link>. Jeff Beer says the $6 million to run a Super Bowl ad thanking the veterinarians that saved Scout, WeatherTech’s CEO’s dog, is either genius or a waste.
Source: Fast Company, February 2, 2020. Link. The Super Bowl is a place where the advertising is actually a part of the entertainment. A time when people actively look forward to and watch the commercials, at a level of collective experience unheard of in our current age of fragmented media consumption.
Also see: Chiefs player celebrates Super Bowl win by paying adoption fees for shelter dogs, February 3, 2020. Link.
Defensive tackle Derrick Nnadi chose to celebrate the Super Bowl win by paying for the adoptions of all the adoptable dogs currently at KC Pet Project!
INSIGHTS: Adjacent to the Super Bowl televised pregame was the 16th annual Puppy Bowl on Animal Planet. Team Fluff took the field and dominated Team Ruff to win the esteemed Lombarky trophy. New York Post, February 3, 2020. Link. (Video)
Also see: The 25 best Super Bowl commercials of all time, ranked, Sporting News, February 3, 2020. Link. (Video)