Complimentary Content
Just when it is time to buy school clothes and start fall sports practices, the cumulative effects of spring and summer activities routinely show up in pets’ skin. Although dermatological issues can be yearlong, pet parents may discover specific problems in the summer. Whether caused by allergies, swimming, fleas and mosquitoes, or sunburn, communicating with clients can help get ahead of skin problems before they get bad.
Veterinarians can create a sense of urgency in their messaging by alerting clients to these potential skin issues and highlighting appropriate treatments.” – MWI Animal Health
Source: MWI Animal Health, June 30, 2021. Link. Consider tailoring some of your messaging to match your client’s specific breed of pet. This type of personalized content can grab a client’s interest since it applies specifically to their pet. There are specific breeds that are more susceptible. Alert those clients to the possibility that their pets may be susceptible, pointing out which signs to watch out for even as young as two months of age.
INSIGHTS: Good advice! Note how using specifics to sort and use pet profile information in the practice management system can help customize communications. Skin conditions are routinely listed in the top ten reasons pet owners take their pets to veterinarians.