Dealing with antigenic drift or drug resistance is something animal health pros are well-suited to adjust to and manage, relatively speaking. Changes in customer preferences, channel sourcing and dedication to “the way we’ve always done things” . . . well, maybe not so much.
Mike Shipulski shares that when business successes begin to decline and challenge us to work toward a new recipe instead of doubling down on our old methods. He says when your successful recipe no longer brings success, it’s NOT time to double-down.
Source: The 5 hardships of success, Shipulski On Design, January 1, 2020. Link. Shipulskli shares thoughts on how to challenge status quo in these areas:
- Allocate resources differently
- Work differently
- See value differently
- Measure differently
- Compensate differently
INSIGHTS: Webster defines a Sacred Cow in business as: something or someone that is often immune from criticism or opposition.
Assuming your business hasn’t changed might be hurting its growth potential. Adopting processes to regularly evaluate key areas will help guide your growth strategy with clarity and evidence-based insights. – Tanya Hall, INC. May 22, 20190. Link.