Research intending to compare the effects of motivational interviewing compared to traditional counseling approaches found slim variances between the two approach styles. What was evident is that regular veterinary communication appears to have a positive influence on dog owner adherence to veterinary recommendations concerning dental care in dogs.
Communication with the veterinarian using motivational interviewing and traditional advice resulted in increased knowledge and a more positive attitude toward tooth brushing, as well as a reduced frequency of owners who never brushed their dogs’ teeth.
Source: Frontiers in Veterinary Science, February 26, 2024. Link.
. . . personalized calls to dog owners to discuss and follow up on dental home care have the potential to improve dental health in dogs.”
INSIGHTS: Veterinary technicians are well-suited to conduct follow-up calls. Concerned about revenue generation? Consider the lifetime value of a pet and also the client who may bring three or more pets into the practice during their own lifetime.