Piplsay’s latest survey finds that most U.S. consumers view brand activism in a positive light, even if questions about the reasoning and impact of the movement remain. The survey also found differences of opinion across gender and generational lines.
. . . differences suggest that brand activism is still an important strategy, but one that must be undertaken with care, especially when considering different consumer segments.”
Source: Marketing Dive, March 25, 2021. Link.
Also see: The rise of brand activism Is it impactful? PIPLSAY, March 24, 2021. Link.
INSIGHTS: Would-be customers notice when brands and businesses participate.