Eighty percent of pet owners choose their veterinarian based on two primary factors:
- their perception of the DVM as caring, honest and trustworthy
- recommendations from other pet owners
Research reinforces the power of word-of-mouth referrals for veterinary practices.” – Kimberly Ness, Diggo
Source: DVM 360, April 6, 2020. Link.
INSIGHTS: Diggo is a subscription service created to provide veterinarians an unfiltered, unbiased view of what today’s pet owners think about veterinary care and their pets’ health. < link >