Our industry is full of new businesses and brands. Darian Shimy shares how some metrics are meaningful and others deflect business teams away from their purpose. His article, while focused on startups, is a good reminder to do the most meaningful things.
Source: Entrepreneur, July 23, 2024. Link.
. . . prioritize mission-driven growth levers over vanity metrics . . . focus on the numbers that matter, ignore the metrics that don’t . . .”
INCREASE: Shimy’s message is simple but appropriate for start-ups, as well as for companies expanding or launching into a new area.