Nominating a top customer for this award is worth the time invested. Beef has recognized some of the industry’s top stocker operators with its annual National Stocker Award for 11 years. In many ways, the stocker sector serves as the supply fulcrum of beef production. Yet it is often invisible.
Source: Beef, April 20, 2017.
Previous winners come from a mix of operations, from seasonal to year-round, from local to multi-state. The 11 winners to this point hail from nine different states. All share some commonalities, though. They understand there is profit opportunity in adding pounds to calves while aggregating uniform marketing and feeding groups. They understand the unique advantages they have in accomplishing this. And they each continue to look for ways to become more efficient.
INSIGHTS: Representatives who work directly with stocker/backgrounders have a unique view on how these persons work. The information form may also provide reps with some new questions to consider on the next farm call.