There’s no question that dental services extend life quality for pets and increase revenue potential for animal health businesses. With the inclusion of home care in the WASAVA Global Dental Guidelines, the dental message has more potential for 2019 National Pet Dental Health Month communications in February.
Social media is especially helpful in educating clients because it “offers practices a very unique opportunity to provide digestible content that should support the ‘why’ and ‘impact’ that a dental procedure can have on a pet’s health.” Bill Schroeder
Source: Go social for Dental Health Month, AAHA NEWStat, December 20, 2018. Link. There’s no need to talk down to clients, but if you want your message to lodge in their memories, be clear, and don’t be afraid to repeat yourself.
Stick to a consistent message as you talk to clients on your website, Facebook page, Instagram, YouTube channel, and blog, advises Schroeder.
Also see: Home dental care now in WSAVA Global Dental Guidelines, AHD, September 14, 2018. Link.
“MaxiGuard Oral Cleansing Wipes are hitting the happy medium,” Yaeger says. “They still provide the mechanical action the experts want via the textured wipe, but the pet acceptance is substantially better.
INSIGHTS: MaxiGuard Oral Cleansing Wipes are from AHD Sponsor Addison Biological Laboratory. Link. Their wipes and various other dental chews are great support tools to improve pet dental care.