A recent Gallup survey reveals Americans use social media more as information sources to find out what is happening with others and to hear what others think than to share their own experiences and opinions. Sharing original content is an exception.
Younger adults are far more active than older adults across almost all social media platforms. The one exception is Facebook, for which there are no meaningful age differences in any of these activities.”
Source: GALLUP, January 9, 2023. Link. The survey found 76 percent said they have used Facebook and 89 percent YouTube with the majority saying they use each at least weekly. Instagram is the third-most used of the six platforms measured in the survey, with LinkedIn, Twitter and TikTok trailing.
INSIGHTS: The article shares the use of popular social media by user age groups. Marketers and communicators will find this useful, especially if target group demographics are known.