Ryan Holmes writes about social media, its future, its transition and the opportunities in this article. He writes that for businesses, the decline of organic social media reach needn’t be a doomsday scenario. The new social media order that’s taking shape in 2017 promises companies the kind of precision and measurable results long expected from traditional channels such as print and broadcast.
Source: Fast Company, January 1, 2017.
Social media is more pervasive than ever and poised for a unique metamorphosis. It’s about to be reborn over the course of this year as a hyperfocused business tool—more targeted, simpler to use, and possibly more effective than before.