Social media, a name we once gave for a platform such as Facebook, has become difficult to define. Constant iterations expand and grow how social media is used. Those trends include the growth of live streaming, messaging apps and conversational commerce.
Source: Mashable, August 2017.
It’s meant to remind the viewer that social media is about the people in the center of their online experiences. Social media is much more than a series of broadcast networks. You shape the experiences of others as they shape your online experiences,” Brian Solis said.
INSIGHTS: This view of social media is amazing and challenging at the same time.